Slow Toy Concept
Slow toy” is the coined word that our site created.
It is “Slow” in the same meaning as slow food / slow fashion and “toy” as toys. However, it includes with not only products for children but also products for children used by adults. That concept is four.
FUN ”Time speed is children speed”
“You can enjoy now with gentle products that you can easily understand without stress”
Speed and efficiency are prioritized in the present age, even children are very busy every day. Furthermore, it has also increased the number of babies / children with smartphones. It should be the most fun for children to move hands / body, to think and to work creatively with analogue things with flexible head rather than adults , to have them taste slowly only when they are limited children era.Those fun plays will also become the power to live for the future.
Social “Local production of local consumption”
“Using locals locally will know the region, have affection, and create a sustainable society.”
Children’s toys are the same as fast fashion, and they are produced in Asian countries such as China and Taiwan. But the same goods are manufactured in Japan, even in your town. By using products that were produced here, it is important not only to get local people to know, to have local affection, but despite the good quality, products that are not known, products for traditional children, Protecting the producers of products that are likely to disappear will lead to a sustainable society.
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SAFE ”Be safe first for children “
“It is a time when we need to show more safety for children than before”
It is natural that not neglect safety or security no matter what good products. Moreover, from the era when children are regarded as physically “small adults” such as children are not so powerful compared to adults, the viewpoint of “not be adults” in modern times is also important in safety and security. Also, we feel recently from everyday life, daily news that common sense that we trusted is collapsed such as it is not always safe because it is made in Japan. So, it is also essential to disclose information firmly. It finally also leads to consideration of the natural environment.
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